"I'm a plasterer, not a computer man, so I just told Caroline what I do and let her at it. She kept me in the loop the whole way without drowning me in jargon. Now when someone asks if I have a website, I'm actually proud to send them the link. The phone rings more too."

"Vape advertising in the UAE is a minefield, and one wrong post can mean real trouble. Caroline went and read the actual regulations herself before writing anything. We went from nowhere on Google to the top three in our area, and I stopped losing sleep over compliance."

"I'd nearly given up on blog writers. Everything came back sounding like it was written by someone who'd never met us. Caroline asked questions nobody else bothered to ask, and the articles finally sound like us. Enquiries through the website have gone up steadily since."

"I only asked for a proofread. What came back was tidier grammar, yes, but also notes on structure and wording that made the whole piece stronger. She understood what I was trying to say better than I did. Fast turnaround as well."