What We Did

Corrected location keyword targeting to match how Galway actually searches, expanded SEO coverage for HIIT, Pilates and infrared sauna workouts, and optimised the Google Business profile — including fixing the location pin.

Built social content silos aligned with key search terms, engaged local businesses and community accounts for cross-promotion, and restructured paid campaigns around the posts that already performed organically.

What We Did

Designed and built a new website with product pages, location pages and a blog; implemented keyword research and SEO content frameworks; and designed the brand identity and visual direction.

Developed a compliant UAE-specific social strategy based on regulatory research, created content pillars aligned with product keywords, and trained staff to keep the website, products, and social running without us.

What We Did

Implemented a keyword research framework for course titles based on ranking potential, optimised naming structure to stay within search display limits, and expanded course descriptions to grow indexable content.

Inserted approved code within Thinkific pages to redirect traffic to genconnectU landing pages, and identified backlink opportunities through expert instructor pages.